Designed and developed a complete brand identity package for the Asociación de Neuropsicología at Carlos Albizu University in San Juan, Puerto Rico. The project included the design of an original logo that captured the academic and scientific nature of the organization while reflecting its Puerto Rican roots, along with a cohesive stationery suite and promotional flyers for use across university events and outreach initiatives. The work required a thoughtful balance between professional credibility and approachable visual communication, ensuring the association's materials felt both authoritative and welcoming to students, faculty and the broader neuropsychology community.