As the designer behind Rio Record Club's brand identity Ana developed the complete visual identity for a new community-focused record store and cultural hub located in the heart of Rio Puerto Rico. Rio Record Club is more than a vinyl shop, it is a gathering place for music lovers, artists and the local community to celebrate music, art and culture through a curated record collection, a cozy coffee shop, a community event space, live music performances, art exhibits and workshops. Ana was responsible for building a brand identity that captured the warmth, creativity and cultural richness of the space while positioning Rio Record Club as a premier destination for the arts and culture community in Puerto Rico. The visual system she developed had to communicate across multiple touchpoints including signage, print collateral, digital assets and event materials while remaining flexible enough to serve the diverse programming and community-driven spirit at the core of the brand. This project reflects Ana's ability to build brand worlds from the ground up, translating a client's vision and community values into a cohesive and compelling visual identity that resonates deeply with its intended audience.