As the designer behind Jane Jane's brand identity Ana led the complete visual brand development for a new cocktail bar opening on the vibrant and highly competitive 14th Street corridor in Washington D.C. This project required building a distinctive and memorable brand identity from the ground up that could hold its own in one of the city's most dynamic and design-forward neighborhoods, attracting a discerning audience of cocktail enthusiasts and nightlife regulars while communicating the unique personality and atmosphere of the space. Ana developed the full visual identity system including logo design, typography, color palette and graphic language, ensuring every element worked cohesively across all brand touchpoints from menus and signage to digital assets and event materials. The Jane Jane brand needed to feel simultaneously sophisticated and inviting, rooted in the energy of D.C.'s cultural scene while carving out its own distinct visual identity in a crowded market. This project showcases Ana's ability to translate a client's vision and brand personality into a visual world that feels intentional, original and fully alive from the very first impression.