Led the redesign of the complete brand identity for Frequency Media, refreshing the organization's logo and developing a cohesive suite of branded materials including business cards, an informational booklet, stationery and additional collateral. The rebrand required a thorough understanding of the existing brand equity and a careful balance between honoring what was already working and evolving the visual identity into something more modern, distinctive and strategically aligned with where Frequency Media was headed. The new logo served as the anchor for a refreshed visual system that carried through consistently across every deliverable, ensuring the brand felt unified, professional and ready to make a strong impression across both print and digital applications. The informational booklet in particular required a strong command of editorial layout, information hierarchy and visual storytelling to present Frequency Media's offerings in a way that was as compelling as it was clear. This project reflects Ana's ability to approach a rebrand with both creative ambition and strategic sensitivity, delivering work that respects a brand's history while confidently moving it forward.